Cadbury Launches new Creme Egg website for Easter
More on those poor Cadbury Creme Eggs, BrandRepublic reports that Cadbury is promoting the Creme Egg with a major digital marketing campaign - moving towards the big Easter selling season. The campain is based on the 'Here today, goo tomorrow' concept used in its latest ad campaign, and covered on CandySnob.
I could go on about my opinion of the actual site, from a marketing and web design standpoint, but that's not the purpose of this blog. Instead, I will say with conviction that it is a fun, jovial site - with things such as Creme Egg personality tests and the "Goo-ometer." Enjoy!
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Posted by Bob Wallace at January 22, 2008 12:07 PM