January 10, 2008

Hershey’s layered cookies in Dallas stores

Pegasus News made a post today regarding the latest in the painfully long line of candy brand extensions - Hershey's layered cookies. As a candy lover and marketing professional, I am sick of the line extensions. I think they are ultimately very lazy marketing on the part of the CPG companies, and will ultimately erode their brands, which will leave them in a real pickle. There are three kinds of these cookies: Hershey's layered cookie = white cream; Reese's layered cookie = peanut butter; Heath layered cookie = toffee. These excepts from the article say it best:

While edible, these are, in the end, just second-rate Oreos. Except that they're very small; the actual cookie square isn't much bigger than a Triscuit.

They're almost identical to a cookie line that Hershey's introduced in 2005, except that those were coated in chocolate. These are not.


Read the post

Read More in: Candy News | Hershey's

Share this Article with others: Bookmark and Share

Related Articles:

Came straight to this page? Visit Candy Snob for all the latest news.

Posted by Bob Wallace at January 10, 2008 10:30 AM
Comments
Post a comment









Remember personal info?




Please enter the letter "r" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.
Email This Entry: Hershey’s layered cookies in Dallas stores
Email this entry to:


Your email address:


Message (optional):


Join the Mailing List Mailing List
Enter your Email

Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Site Navigation

Visit our other properties at Blogpire.com!

Archives
Blogpire Sites
FoodPire
HomePire
TechPire
EcoPire
StylePire
GamePire

Please visit Blogpire Productions for all advertising and other info.

Green-Tag-Logo_type-grn.gif

This weblog is licensed under a Creative Commons License.

All items Copyright © 1999-2009 Blogpire Productions. Please read our Disclaimer and Privacy Policy