The "Naked Cowboy" sues M&M/Mars for $6 million

It is a sad day when a side-show freak gets positive attention and exposure from a massive company, yet still decides to take their pound of flesh. But such is the case with New York's "Naked Cowboy," the Times Square street performer who is suing Mars Inc. for $6 million over the use of his trademark look -- white underwear, cowboy boots and a hat -- by a blue M&M candy on a Times Square billboard.

from Reuters
"M&M" PHOTO CREDIT: Run Around Paris
"Naked Cowboy" PHOTO CREDIT: Internet

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