February 9, 2008

Review: Snickers Charged - Caffeine-infused Bar Wakes Me Up

The prospect of eating a Snickers bar often gives me heart palpitations, just because I love them so much. But with their latest line extension, the limited edition Snickers Charged, the palpitations come from the 60 milligrams of caffeine, taurine and other B vitamins (~10% of your RDA).

Bringing 60 milligrams of caffeine into perspective:

  • 1 - 8-ounce soft drink contains 20-40 milligrams (about 150-170 calories)

  • 1 - 8-ounce regular coffee contains 65-120 milligrams (5-100)

  • 1 - 8-ounce energy drink contains 72-80 milligrams (110-140 calories)

I must first say that this it is fully unnecessary to add chemicals to candy. If you're tired, have a cup of coffee. I also don't get how this jives with the Snickers Marathon Bar. I know they're different, but with so many choices, the consumer's going to get confused, which isn't good for the brand. But I digress...back to the Charged bar.

I ate this bar early in the morning, figuring it could be my wake-up/breakfast. It ate just like a normal Snickers bar, which was good. The flavor was nearly unmistakable to the original as well. It seemed just a hint more syrupy to me, but it was nearly indistinguishable. So I was pleased that the added chemicals didn't ruin the flavor. If you had a blindfold on you'd say it was a regular Snickers bar.

Until the aftertaste kicks in...that's when the chemical taste rears its ugly head. It gets you on the back of the tongue and in the throat. Nobody likes a chemical aftertaste, especially if its associated with a venerable favorite candy bar like Snickers.

To sum it all up, the Snickers Charged has left me with a bitter taste in my mouth...literally...not to mention I can barely keep my hands still due to the chemicals coursing through my veins.

Not a raving review, but if you're still interested in checking them out, click here.Personally, I'd just buy the original. It still has plenty of good stuff to fill you up and it gives you a little energy - not to mention they taste better. You can buy regular Snickers here.

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Posted by Bob Wallace at February 9, 2008 9:26 AM
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