WIRED Magazine Cofounder Becomes Chocolatier
Louis Rossetto, the innovator who launched WIRED 15 years ago, is not applying that creativity to chocolate by launching Tcho. The startup aims to do for cacao beans what Starbucks did for coffee.
To them, chocolate isn't just a processed food; it's an agricultural product with its own terroir. It starts at the pod: The company plans to help farmers in Africa and Latin America apply more-scientific techniques to growing and fermenting.
Tcho's San Francisco factory crafts beans into chocolate that is labeled with the cacao varietal, origin, and a whole new lexicon. (sounds like wine...hmmm...that's what we've been talking about too!)
Check out the Tcho website
Check out WIRED magazine
Photo: Todd Tankersley
Read More in: Gourmet Candy
Share this Article with others:
Came straight to this page? Visit Candy Snob for all the latest news.
Posted by Bob Wallace at February 7, 2008 7:50 AM