March 4, 2008

Are caffeine-laden candies wrong?

The MarketingProfs blog has a thought-provoking post today regarding caffeinated candy, commenting on a Wall Street Journal article on the same topic.

"The candy industry is rolling out new sweets packed with more than just sugar. Buzz-inducing candy, spiked with caffeine and, often, vitamins, are the low-growth, $29 billion U.S. candy, gum and chocolate industry's answer to surging competition from energy drinks. And just like those beverages, the caffeine-infused candy often sports a controversial name that critics say evokes illegal drugs."

Candy Snob's not in the commentary business, at least when it comes to issues such as this, but the author asks some very interesting questions that you should check out if you're so inclined.

Caffeinated Candy: What's Next?

From MarketingProfs Daily Fix blog