March 17, 2008

Review: Snickers Marathon Energy - When candy brands go healthy

snickers energy.jpgLast week we looked at the PayDay Pro energy bar, and concluded that while it starts out like the PayDay's we know and love, it ends up tasting like a typical energy bar, which is to say it has a chemical/artificial taste. This week we looked at another energy bar from one of our favorite brands, this time it was the Snickers Marathon Energy Bar. Specifically, we tried the Peanut Butter version. The bar's made up of chewy peanut butter on the outside and peanuts, caramel, and chocolate flavored crisps inside. And it has the obligatory protein (14g of soy, peanut, casein and whey) and undisclosed carbohydrates for energy, and 16 vitamins and minerals.

From the get-go, this is an entirely different experience than the PayDay. First, it is a wide, flat bar, the shape you expect from a typical energy bar. Second, it tastes pretty darn good for an energy bar. It does NOT remind you of a Snickers bar, which is the key point. It is an energy bar that happens to be branded Snickers, not a candy bar that has been made healthy, like the PayDay Pro. It makes all the difference. If it looks like a PayDay, initially tastes like a PayDay, but ends up tasting like an energy bar, that's bad for the PayDay brand. But if you have an energy bar that tastes good and happens to be branded Snickers and shares some of the ingredients, its an entirely better eating experience, one that doesn't hurt the Snickers brand. We'd definitely eat this bar again for a pick-me-up. Although we'd just as soon chomp on a real Snickers...

Check out Snickers Marathon products.

Snickers Marathon site

Read More in: Candy Reviews | Healthyish Candy | M&M/Mars

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Posted by Bob Wallace at March 17, 2008 6:03 AM
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