April 6, 2008

Candy bars increasing the caffeine

The Houston Chronicle seems to have finally picked up on what Candy Snob figured out a long time ago, that candy companies are vying for a piece of the "personal energy" market by infusing caffeine into candy.

In an apparent effort to compete with the multibillion-dollar energy drink industry, candy makers are packing caffeine and other ingredients to keep us buzzing. For example, Mars is making Snickers Charged, with the same amount of caffeine as a cup of coffee...Others include Hershey's Ice Breakers Energy Mints, Vroom Foods' Foosh Mints and Buzz Bites.

Read the article

Candy Snob's caffeine-related posts:
Review: Snickers Charged - Caffeine-infused Bar Wakes Me Up
Snickers Charged - The Aftermath of a Caffeine Candy Bar
Are caffeine-laden candies wrong?

From The Houston Chronicle