Candy companies hoping "functional" health benefits help business
Candy companies are betting that the trend toward healthy foods will extend to their confections - Cadbury, Wrigley and Mars are all launching new gums and candies this summer designed to provide health benefits. The "functional" candy category has grown in 2006, up nearly 2% to $1.5 billion.
For Cadbury - a new gum line called Trident Xtra Care. Its made with recaldent, a form of calcium derived from milk that has been shown to strengthen tooth enamel by filling in crevices where cavities can form. FYI - recaldent is already being used in Trident White (also from Cadbury), but Xtra Care will 2x as much.
For Wrigley - a new line of its Eclipse gum and mints formulated with magnolia bark extract (MBE), a substance that is supposed to help bad breath.
For Mars - two new lines of vitamin-enriched Dove chocolates earlier this year - Dove Vitalize (with vitamin B and plant sterols) and Dove Beautiful (with vitamins C and E, biotin and zinc).
From CNNMoney.com
Read More in: Cadbury | Candy News | Healthy-ish Candy | M&M/Mars | Wrigley
Related Articles:
Came straight to this page? Visit Candy Snob for all the latest news.
Want to share this post with others? digg this and add to del.icio.us.
Posted by Bob Wallace at May 28, 2008 2:14 PM