May 22, 2008

Mars to Allow People to Print their Faces on M&Ms

mymms.jpgAt this week's National Confectioners Association All Candy Expo, Mars announced that it will be taking their personalization of M&Ms program to the next level with "M&M Faces." Now you can write personal messages on M&Ms, but with M&M Faces you'll be able to upload a photo and put it on a batch of M&Ms. The program is set to launch next month.

"The consumers aren't recreating the brand, they enhance it," said Cass. "The brand essence is fun, and they simply redefine that," says Jim Cass, Mars Direct's VP. Kudos for understanding how consumers interact with THEIR brand guys.

From BRANDWEEK

Read More in: M&M/Mars

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit Candy Snob for all the latest news.

Posted by Bob Wallace at May 22, 2008 11:40 AM
Join the Mailing List Mailing List
Enter your Email

Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Site Navigation

Visit our other properties at Blogpire.com!

Archives

This weblog is licensed under a Creative Commons License.

Powered by
Movable Type 5.2.9
All items Copyright © 1999-2014 Blogpire Productions. Please read our Disclaimer and Privacy Policy