Mentos Gum Bursts in the U.S.
Mentos Gum - is Perfetti Van Melle USA's second attempt in five years to crack the U.S. gum market - and they're going to spend $41 million this year to do it (Wrigley & Adams typically spend about $35 million for a new product introduction). Perhaps they are still stinging after discontinuing their last attempt, Mentos NewCharge. The gum will come in Spearmint, Red Fruit and Peppermint flavors.
Look for the ads to show up on Grey's Anatomy, Desperate Housewives and "American Top 40" with Ryan Seacrest - showcasing the tagline "New Mentos gum. It's Mouthwatering."
From BRANDWEEK
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Posted by Bob Wallace at May 28, 2008 10:59 AM
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