May 1, 2008

M&Ms #1 & #4 in Ranking of April's Favorite TV Ads

M&Ms ads (and the candy of course) have been pretty interesting for awhile. And apparently we're not alone in this assessment. IAG Research just put out its monthly Top 10 Most-Liked, Most-Recalled New TV Spots - and two M&Ms ads made the list, and one of those topped it.

Ad Age notes, "There are lots of reasons to like M&M's -- for instance, they melt in your mouth, not in your hands -- but if you were a squirrel in the park, you might have other reasons to be jonesing for an M&M."

The #1 ad: Pink peanut M&M is attacked by squirrels while trying to read a magazine on a park bench. View here

The #4 ad: Blue M&M in a laundromat loses her contact lens; a woman finds it easily due to large size; M&M loses her other contact.