June 20, 2008

Fat Pig Chocolate - Calling it like they see it...

Had enough of the 100 calorie packs, low carb, lite, blah blah blah...malarkey that candy companies use to try and get you to feel better about stuffing your face with delicious candy? If the answer's yes, then you'll appreciate Fat Pig. A chocolate company that makes no bones about calling it like they see it when it comes to true chocolate lovers.

It looks pretty good, it is "oinkganic" afterall. They have great packaging, and an irreverent style that I'm sure is going to garner them equal parts accolade and criticism - but my guess is that's exactly how they'd like it. In case you can't read what the back of the chocolate piece says in the photo, it will give you a basic idea of their approach:

Get your snout in this. Shove every single square in your face right now. And do it quick, or some other fat pig might ask you for a piece. Oink, oink!

Hello people at Fat Pig...if you're out there and can hear me...we at Candy Snob need to review this chocolate...throw us a bone and send us some. Pretty please!

Their website is here, or their parent company, The Brooklyn Brothers.

via TheDieLine