Hershey goes on the offensive to combat Mars / Wrigley merger
Hershey says its planning to spend more to promote its brands to better compete for candy buyers' when Mars buys Wrigley. More specifically, they'll up advertising spending by 20% in 2008 and 2009. In addition, they're also making changes to their supply chain and marketing to combat rising costs for cocoa, energy and milk, and losses of sales to Mars.
From Chicago Tribune and Forbes
Read More in: Candy News | Hershey's | M&M/Mars | Wrigley
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Posted by Bob Wallace at June 18, 2008 2:00 PM