June 18, 2008

Hershey Hunkers Down, Focuses on Hershey Bars & Reeses Peanut Butter Cups

hershey's growth.jpg

"Hershey cut its long-term earnings growth target on Tuesday and laid out a strategic plan to boost its biggest brands in the United States with more advertising and tighten development of new products."

Said another way, this means Hershey is going to focus on what they're best at...chocolate bars...instead of all the other cookies and various line extensions. Smart move if you ask us.

"David West, who was promoted to chief executive from chief financial officer last year, acknowledged that attempts to move into areas like cookies and snack bars hurt its mainstay products like Hershey bars and Reese's peanut butter cups."

From STV

Read More in: Candy News | Hershey's

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit Candy Snob for all the latest news.

Posted by Bob Wallace at June 18, 2008 12:06 AM
Join the Mailing List Mailing List
Enter your Email

Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Site Navigation

Visit our other properties at Blogpire.com!

Archives

This weblog is licensed under a Creative Commons License.

Powered by
Movable Type 5.2.9
All items Copyright © 1999-2014 Blogpire Productions. Please read our Disclaimer and Privacy Policy