Its Batman vs. Indy for Summer Movie Candy Tie-ins
Let no summer blockbuster be without a candy partner. "Indiana Jones and the Kingdom of the Crystal Skull" has M&M/Mars. Now, the Hershey Company has the Batman sequel, "The Dark Knight." Later this month, Hershey will be offering special editions of its Reese's peanut butter cups, Reese's Pieces and Kit Kat candy bars to tie in with the movie.
via MarketingDaily and Mars corporate.
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Posted by Bob Wallace at June 11, 2008 8:47 AM