June 11, 2008

M&M's Goes Tongue-In-Cheek For Ice Cream Treats Introduction

MM611a.jpgWow...more M&Ms news this week.

"A slightly mischievous sense of fun has always been one of the appeals of the colorful, iconic M&M's characters. Now, Mars Snackfood U.S. is displaying a penchant for self-tweaking, and even a touch of the risqué, in its campaign for its new M&M's Ice Cream Treats."

Read more at MarketingDaily

Read More in: M&M/Mars

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Posted by Bob Wallace at June 11, 2008 8:43 AM
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