July 17, 2008

Goldenberg's Peanut Chews - Why Screw Up the Wrapper?

golden.gifWe recently picked up a pack of one of our favorites - Goldenberg's Peanut Chews. We got them at Cracker Barrel, but previously had only gotten them at the movie theater...and its been awhile since I'd had them. You can see, in perfect Cracker Barrel form, its a great, vintage label. As I mentioned, its been awhile, so I had only ever seen this candy with the vintage label and the slightly newer version (below).peanut chew 2.jpg

But the following is the new wrapper, the one currently sold. We hate it. We're not opposed to updating a classic candy, but why wouldn't you evolve the original - refreshing it and giving it a face lift. Not some Saturday morning cartoon-looking logo.

Chewets-Orig.jpg


What do you think?

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Posted by Bob Wallace at July 17, 2008 7:54 AM
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