July 18, 2008

Starburst Gummi Burst Stars In Its Own YouTube Series

Mars' latest Starburst offering, Gummi Burst, is the star of a new campaign created by Digitas that includes a new animated Web series on Starburst's own YouTube channel. "It really is a fresh look at their digital strategy," said Digitas' SVP of marketing, Todd Stanley. "It's targeting a very fickle and hard-to-reach ... audience for Starburst."

I'm having trouble finding it on YouTube, to be perfectly honest. We'll put it up when we find it, but if someone knows where it is let us know. In the meantime, here's a funny review of Starburst Gummi Burst">Starburst Gummi Bursts:

From ClickZ via IAB SmartBrief

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Posted by Bob Wallace at July 18, 2008 11:10 AM
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