July 24, 2008

Walmart Snickers & 3 Musketeers Packaging Mystery Solved, We Think

We learned of this last night when no one knew what the deal was with these stark Snickers and 3 Musketeers wrappers at Walmart. Thanks to the magic of the Internet, now that we're ready to post about it, the mystery may have been solved.

The packaging looked not only simple, but as many in the blogosphere noted, strangely soviet, especially with the single star. Was this some cold war throwback? Was it part of the branding for the Olympics? No one knew.

As it turns out, it is in fact just nostaligic packaging, no bigger story. The look goes back to their original 1930's wrapper - the single star turns out to be the original Mars logo.

Mars and Walmart could have made this more clear, not only clearing up confusion but driving sales because they are sort of cool now that we know what's up.

Thanks to TheDieLine and AcesFullofLinks