February 9, 2009

Review: Cadbury 5-Star from India

You can get this fudgy Cadbury confection in the US, but I got mine where it is actively marketed, Bangalore, India.

The 5 Star chocolate bar has been around for 25 years. It was launched in 1969 as a bar of chocolate that was hard outside with soft caramel nougat inside. Over time the bar has reinvented itself, which is clear because this is not the bar I consumed.

Cadbury calls it "A leading knight in the Cadbury portfolio," with the second largest market share after Cadbury Dairy Milk.

We don't get it.

It has a nice bite - the Cadbury chocolate mixed with the the caramel and dark nougat make for a nice eating piece of candy. However, there are flavor issues. On the plus side, it is very "caramely" which we like. But overall the flavor is...how do we put it accurately...funky. And not the good kind funky. It tastes more like a health bar, like a Balance Bar or Power Bar. Not a candy bar. Pass.

[Some info from Cadbury website}