February 13, 2009

Review: Cadbury Picnic Bar from India

picnicbar.JPGThis is another Cadbury bar I picked up in Bangalore, India, so its a bar you can find in specialty shops in the US, but likely not too many places. The Cadbury Picnic Baris a chocolate bar with milk chocolate and peanuts, covering nougat, caramel, biscuit and puffed rice.

A popular slogan for the Cadbury Picnicis "Deliciously ugly". They got that right (see photo). I know I'm not the best photographer around, but man, this bar is ugly. We can get over the looks. But the problem, of course, is that it isn't delicious either.

The Cadbury Picnic Bar
reminds me of a Baby Ruth with a wafer middle. First, this is a hodgepodge of textures. Second, the wafer tasted like cardboard. I also caught a faint, almost smokey flavor, which was off-putting.

pool.jpg

Hodgepodge, or mish-mosh, are good ways to think about the Picnic bar. There simply is way too much going on - the bar doesn't know what it wants to be. Which, for the consumer, means the whole experience doesn't make sense. There are too many textures and too too many flavors, none of which make a coherent experience.

Some info via Wikipedia

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Posted by Bob Wallace at February 13, 2009 6:36 AM
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