February 4, 2008

Cocoa Farmers To Benefit From New Partnership With Chocolate Giant Cadbury

The United Nations Development Programme (UNDP) is setting up a partnership with the confectionery conglomerate Cadbury to support cocoa-farming communities in Ghana, India, Indonesia and the Caribbean by helping them to boost their crop yields, find new sources of income and improve local infrastructure.

ArrowContinue reading: "Cocoa Farmers To Benefit From New Partnership With Chocolate Giant Cadbury"

Bob Wallace at Permalink | social bookmarking

January 22, 2008

Cadbury Launches new Creme Egg website for Easter

More on those poor Cadbury Creme Eggs, BrandRepublic reports that Cadbury is promoting the Creme Egg with a major digital marketing campaign - moving towards the big Easter selling season. The campain is based on the 'Here today, goo tomorrow' concept used in its latest ad campaign, and covered on CandySnob.

I could go on about my opinion of the actual site, from a marketing and web design standpoint, but that's not the purpose of this blog. Instead, I will say with conviction that it is a fun, jovial site - with things such as Creme Egg personality tests and the "Goo-ometer." Enjoy!

Read It ain't easy being a Cadbury Cream Egg from CandySnob.

Nobody likes melted Creme Eggs, get 25 Fresh Cadbury Creme Eggs Shipped with Ice.

Bob Wallace at Permalink | social bookmarking

January 13, 2008

It ain't easy being a Cadbury Cream Egg


Here is a funny, funny ad campaign for the Easter favorite, the Cadbury Creme Egg. I'd say more, but we'll let the video speak for itself.

Watch the video here.

Get 25 Fresh Cadbury Creme Eggs- shipped on ice so they're fresh when they arrive.

Bob Wallace at Permalink | social bookmarking

January 2, 2008

Say "NO!" to chocolate without cocoa butter

Its blasphemy, really. Chocolate is meant to have cocoa butter in it. If you don't want to gain weight, don't eat as much. If global economic and political issues are causing prices to rise, we as consumers will have to suck it up and pay more. But we SHOULD NOT allow a main ingredient to chocolate to be replaced.

From "Chocolate Wars" in Conde' Nast Portfolio:
"There is a regulatory dustup over whether the traditional standards for making chocolate in the United States ought to be changed. It revolves around the question of whether a simple and elegant ingredient known as cocoa butter, which gives chocolate its creamy smoothness and texture, can be replaced, at least in part, by cheaper ingredients.
The disagreement involves the Food and Drug Administration, the federal arbiter of food standards, and has pitted mass candy manufacturers such as Hershey and Nestlé against smaller, higher-end chocolate makers such as 139-year-old Guittard Chocolateand See’s Candies...

Here’s the issue: For as long as chocolate has been made, it’s been smoothed out with the elixir called cocoa butter, an emulsified form of cacao that gives the finished product its silky texture. In the United States, the F.D.A. mandates that a product can’t legally be labeled as chocolate unless cocoa butter is part of the formula. But because of a drought and political violence in Ivory Coast, a major source for cacao beans, the price of cocoa butter has skyrocketed. This has prompted some of the major chocolate makers, Hershey among them, to lobby the F.D.A. by way of a trade-group petition for a change that would let them substitute such cheaper ingredients as vegetable oil and dried milk for cocoa butter and still call their products chocolate..."

Warren Buffet (owner of See's) said it best, "“If you’ve got recipes that people like, you don’t change them.”

Amen brother!

This is just more bullying by the big candy makers. We loveHershey's,Nestle,M&M/Marsand Cadbury...but they already dominate the grocery and convenience stores. They should not further squeeze the already tight margins of the higher end chocolate makers.

Check out Guittard Chocolates

See's Candies website

Read the whole article.

Read more about the Legislation.

Subscribe to Conde' Nast Portfolio

Bob Wallace at Permalink | social bookmarking

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