May 1, 2008

M&Ms #1 & #4 in Ranking of April's Favorite TV Ads

mm-bench043008rr.jpgM&Ms ads (and the candy of course) have been pretty interesting for awhile. And apparently we're not alone in this assessment. IAG Research just put out its monthly Top 10 Most-Liked, Most-Recalled New TV Spots - and two M&Ms ads made the list, and one of those topped it.

Ad Age notes, "There are lots of reasons to like M&M's -- for instance, they melt in your mouth, not in your hands -- but if you were a squirrel in the park, you might have other reasons to be jonesing for an M&M."

The #1 ad: Pink peanut M&M is attacked by squirrels while trying to read a magazine on a park bench. View here

The #4 ad: Blue M&M in a laundromat loses her contact lens; a woman finds it easily due to large size; M&M loses her other contact.

Bob Wallace at Permalink | social bookmarking

April 29, 2008

Hershey's, Cadbury Merger Rumors - Dogs & cats reported living together

1126leannebailey_taz.jpgMore candy merger news - with Mars agreeing to buy Wrigley with Warren Buffett's Berkshire Hathaway - the rumors have cropped up about another merger between candy rivals - Cadbury Schweppes and Hershey Co.

People familiar with the matter said the two companies are not in talks now. But Hershey executives Monday were examining potential next steps, and the two could resume talks after Cadbury makes a previously planned move of separating its drinks business from its candy business on Friday, according to one of these people.

More at the WSJ

Image by Leanne Baily

Bob Wallace at Permalink | social bookmarking

April 28, 2008

Mars & Warren Buffett Looking to Buy Wrigley

Warren+Buffett.gifTwo icons of the U.S. candy business may become one. Chewing gum legend Wrigley and Mars (makers of Snickers and M&M's, in case you live under a rock). The deal is rumored to be at the $22 billion mark, financed by none other than Bershire Hathaway, Warren Buffet's team.

Mars Inc. and Warren Buffett's Berkshire Hathaway Inc. were close to a pact to acquire Wm. Wrigley Jr. Co. for more than $22 billion, according to people familiar with the matter, in a deal that would remake the global confectionery landscape.

According to the WSJ, "a deal could spark further consolidation in the global candy business. Hershey Co. and Cadbury Schweppes PLC, for example, could be forced to merge."

In 2005, Wrigley bought Kraft's Altoids and LifeSavers, for about $1.5 billion, and has also recently purchased a Russian chocolate company.

More than just the impact this merger could have on the global confectionery landscape, this could mean the end to one of two notoriously private and independent companies.

Bob Wallace at Permalink | social bookmarking

April 25, 2008

More evidence that dark chocolate can help blood pressure reduction

cho_chocolate_heart_lg.jpgSome new studies have now shown that dark chocolatecan improve vascular health - because the cocoa flavenols in the chocolate help to make blood vessels more elastic, improve insulin sensitivity, and reduce blood pressure.

One of the studies was published recently by Mars in the Journal of Nutrition. Their study shows that CocoaViabars (fortified brand of dark chocolate) not only reduce blood pressure, but also lowers total and LDL cholesterol levels. Not that Mars would promote a study that said their candy was bad for you...we understand this is marketing after all...but if we can eat some tasty chocolate and have it even marginally improve our health, we're all for it.

Read more at the Heart Disease Blog

Bob Wallace at Permalink | social bookmarking

April 23, 2008

Weekly Top 10 Bestselling Candies

leonidas.jpgThis week we have lots of retro candy and a couple interesting treats from Leonidas. Lots of great Mother's Day gift idea in this list, but if you need more check out Candy Snob's Mother's Day Gift Guide.

  1. Belly Flops 2 lb. Bag
  2. 50's Decade Box Gift Basket - Classic 50's Candy
  3. Grand Ghirardelli Chocolate Gift Basket
  4. Leonidas Belgian Chocolates: 1 lb General Assortment
  5. 70's Decade Box Gift Basket - Classic 70's Candy
  6. King Size Candy Cigarettes 24 Packs
  7. 60's Decade Box Gift Basket - Classic 60's Candy
  8. Leonidas Belgian Chocolates: 1 lb Spring Ballotin
  9. French Chocolate Truffles
  10. No Sugar Added Dark Chocolate Bars - Low Carb Chocolate From Ross Chocolates
  11. mallo 24.jpg
    And I would be remiss if I did not make mention of the #16 product on the bestseller list (#13 if you don't count the breath mints, chocolate fondue fountain and cake mix which shouldn't be on the list anyway)...Boyer Mallo Cups!

    Bob Wallace at Permalink | social bookmarking

April 22, 2008

Nestle's Q1 Sales Up 6% After Price Hikes

NESTLE Chocolove Logo.jpgMarketing Daily reports that the maker of Kit Kat chocolate bars and the world's largest food company, Nestle, increased prices by the most in a decade. But it didn't seem to adversely impact demand - Nestle revenue climbed to $25 billion in the three months ended March 31, up from $23.8 billion in the year-ago period.

Ironically, Nestle also makes Jenny Craig diet meals.

From Marketing Daily

Bob Wallace at Permalink | social bookmarking

April 18, 2008

Nestlé Wants to Build Market Share in Premium Sweets

The WSJ reports that Nestlé SA plans to enter the premium-chocolate market to increase sales in its confectionery division, but it will need time and money, analysts say.

Citing annual growth rates of as much as 8% for high-end chocolate products -- twice the rate of the general chocolate market -- the Swiss food-and-beverage company says it wants to lift the share of sales from dark and other luxury chocolate products from the current 4% of its total of 108 billion Swiss francs ($108.2 billion).

This year, Nestlé inaugurated a luxury-chocolate research center in western Switzerland and entered a pact with Belgian specialty chocolatier Pierre Marcolini. Nestlé will receive creative input from Marcolini while helping its partner to expand.

"Dark chocolate is a still-accelerating trend. Even countries which have no dark-chocolate tradition are successfully introducing such products," Nestlé's head of chocolate operations, Petraea Heynike, said in an interview. She declined to give a sales target for Nestlé's effort.

Check out Nestle chocolate & candy.

ArrowContinue reading: "Nestlé Wants to Build Market Share in Premium Sweets"

Bob Wallace at Permalink | social bookmarking

April 11, 2008

Weekly Top 10 Bestselling Gourmet Candies

white rabbit.jpgNot sure if all of these qualify as "gourmet," but they're all tasty treats nonetheless. Interesting point, this week we find three Japanese candies on the list, no doubt reflecting the trends toward international candies.

  1. Belly Flops 2 lb. Bag
  2. King Size Candy Cigarettes
  3. 2.2 Pounds of Chocolate Truffles - French Truffles
  4. Piermall's Taste of Japan #3
  5. Botan Rice Candy
  6. Spangler Smint Sugar Free Candy with Original Mint
  7. Haribo Gummi Candy - Gold Bears 5-pound bag
  8. Yellow Marshmallow Peeps Candy 5-Packs
  9. White Rabbit Candy
  10. Baskin Robbins Sugar Free Ice Cream Flavored Candy

According to Amazon.com as of 04.11.08.

Bob Wallace at Permalink | social bookmarking

April 6, 2008

Candy bars increasing the caffeine

The Houston Chronicle seems to have finally picked up on what Candy Snob figured out a long time ago, that candy companies are vying for a piece of the "personal energy" market by infusing caffeine into candy.


In an apparent effort to compete with the multibillion-dollar energy drink industry, candy makers are packing caffeine and other ingredients to keep us buzzing. For example, Mars is making Snickers Charged, with the same amount of caffeine as a cup of coffee...Others include Hershey's Ice Breakers Energy Mints, Vroom Foods' Foosh Mints and Buzz Bites.

Read the article

Candy Snob's caffeine-related posts:
Review: Snickers Charged - Caffeine-infused Bar Wakes Me Up
Snickers Charged - The Aftermath of a Caffeine Candy Bar
Are caffeine-laden candies wrong?

From The Houston Chronicle

Bob Wallace at Permalink | social bookmarking

March 19, 2008

Boyer Candy Co. gets new leaders

mallo_cup.jpgMallo Cup fans of the world, Boyer Candy has yet another new set of leaders, this time those from a drawn out legal battle.

To give you a little history, my grandfather and uncle sold the company in the 70s to their corn syrup supplier, American Maize. They sold it to Anthony Forgione in 1984. Forgione's time at Boyer was marked with near bankruptcies, quality downturns, labor disputes, and a colossal failure trying to build a theme park. Forgione died a few years ago and a big legal brouhaha has been taking place between Forgione's ex-wife and his kids, whom the company was left to. The trust put Ray Mollomo in charge and he's been running the company for a few years until recently. I can't comment on whether the plant is or is not running well, or whether the company is or is not thriving/surviving. What I can say since Mollomo took over, the quality of the candy, specifically Mallo Cups, went up. Best of luck to the new leadership, I'm sure a vending machine exec will get it all fixed...

But, on the upside, it looks like one of the sons is engaging, which I suppose is a good thing. "Forgione vows that the company's business will become a lasting legacy to his father." I can only say this...if you love Mallo Cups, if you love Smoothies, if you love Peanut Butter Cups...the legacy that is a positive one is that of Boyer, not Forgione. No offense. But how soon people forget back in Altoona, PA.

In fact, you'll note at the top of the article the following:


Editor's note: An earlier version of this story posted on the Web and published in Wednesday's Mirror incorrectly said Anthony Forgione was the founder of Boyer Candy Co. He was a previous owner. The company was founded in the 1930s by William E. and Robert Boyer, who started making fudge in the kitchen of their mother, Emily A. Boyer, according to Mirror files. The mistake was an editing error.

Read the full article in that bastion of journalism, The Altoona Mirror.

Buy Mallo Cups here.

Bob Wallace at Permalink | social bookmarking

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