March 12, 2008

Hershey honors Earnhardt with collector-edition bars

2008 is the 50th anniversary of the Daytona 500, and the 10th anniversary of Dale Earnhardt's 1998 Daytona 500 victory. To honor the legend, Hershey is launching four collector-edition candy bars. The bars will sport iconic images of Earnhardt and the "No. 3" he made famous. Read the whole press release on the NASCAR website.

Interestingly enough, Earnhardt's son, Dale Jr. got his own candy bar as well, the Big 'Mo bar from RJ Palmer, which we covered back in February.

Check out Hershey's tribute to Dale Earnhardt.

Bob Wallace at Permalink | social bookmarking

March 10, 2008

Nestle to Open Chocolate Centre of Excellence

Nestlé today announced the establishment of the Chocolate Centre of Excellence, the company's first R&D facility entirely dedicated to the development of premium and luxury chocolate.

Read more at Nestle or continue after the jump...

ArrowContinue reading: "Nestle to Open Chocolate Centre of Excellence"

Bob Wallace at Permalink | social bookmarking

February 14, 2008

The "Naked Cowboy" sues M&M/Mars for $6 million

Thumbnail image for NCNYC.jpgThumbnail image for mnm.jpg
It is a sad day when a side-show freak gets positive attention and exposure from a massive company, yet still decides to take their pound of flesh. But such is the case with New York's "Naked Cowboy," the Times Square street performer who is suing Mars Inc. for $6 million over the use of his trademark look -- white underwear, cowboy boots and a hat -- by a blue M&M candy on a Times Square billboard.

from Reuters
"M&M" PHOTO CREDIT: Run Around Paris
"Naked Cowboy" PHOTO CREDIT: Internet

Bob Wallace at Permalink | social bookmarking

February 4, 2008

Cocoa Farmers To Benefit From New Partnership With Chocolate Giant Cadbury

The United Nations Development Programme (UNDP) is setting up a partnership with the confectionery conglomerate Cadbury to support cocoa-farming communities in Ghana, India, Indonesia and the Caribbean by helping them to boost their crop yields, find new sources of income and improve local infrastructure.

ArrowContinue reading: "Cocoa Farmers To Benefit From New Partnership With Chocolate Giant Cadbury"

Bob Wallace at Permalink | social bookmarking

February 3, 2008

Product Innovation Infuses Coffee Flavor into New Variety of TWIX®

HACKETTSTOWN, N.J. (January 23, 2008) — From fancy coffees to extravagant desserts, the pursuit of java-flavored food and beverages continues to be a hot trend percolating throughout U.S. culture. Today, TWIX® Brand is raising the bar on America’s coffee-flavor craze by introducing TWIX® Java with real espresso beans and coffee-flavored caramel. (Check out Candy Addict's review)

The limited-edition candy bar, available in stores nationwide through February 2008, is a decadent three layered blend of rich coffee flavored sweet caramel coated over a delicious chocolate cookie and covered in luscious milk chocolate. A touch of real espresso beans enhances the flavor of this chocolaty coffee treat. The brand offers fans a new type of “coffee break” and a chance to step back from hectic days.

“We are committed to constant innovation to create fun, great-tasting products that deliver a unique experience to our consumers,” said Michele Kessler, vice president, marketing, Mars Snackfood US. “TWIX® Java is the perfect treat or ‘pause’ for fans of TWIX and coffee lovers alike – a touch of espresso beans the perfect hint of java taste to the signature candy bar that fans have enjoyed for years”.

ArrowContinue reading: "Product Innovation Infuses Coffee Flavor into New Variety of TWIX®"

Bob Wallace at Permalink | social bookmarking

January 16, 2008

Even M&Ms are going the name of love

Coincidentally, we just bought a bag of green M&Ms, so check back for our review and assessment soon!

Limited Edition All-Green M&M'S® Chocolate Candies Put Consumers in the Mood for Love This Valentine's Day

HACKETTSTOWN, NJ · January 16, 2007 - PRNewswire — Mars Snackfood U.S. is proclaiming green the new color of love this Valentine's Day as the brand celebrates the myths, rumors and innuendo surrounding green M&M'S® Chocolate Candies. In support of this bold and fun declaration, retail establishments across the country will display limited edition all-green M&M'S® amidst a sea of traditional red and pink products. Consumers can find the all-green M&M'S® in packages from January 2008 through the Valentine's holiday.

Ms. Green in a Starring Role

The flirtatious, alluring, and confident Ms. Green M&M'S® brand character will appear on packages along with a disclaimer that states: Consumption of The Green Ones® may result in elevated romance levels. If you experience this effect, contact your significant other immediately.

"By proclaiming Green the new color of love, M&M'S® is spinning a traditional Valentine's Day treat into something fun and flirty," stated Michele Kessler, vice president, marketing, Mars Snackfood US. "Consumers will be delighted with our sweet and sassy Ms. Green as she encourages Americans to support green as the new color of love and we elevate the myth behind green M&M'S!"

Consumers Can Celebrate The Green Myth Online

By visiting, consumers and fans will be able to demonstrate their love for green and learn more about the lady behind the legend. The interactive site will offer consumers the opportunity to join the green M&M'S® community by sharing their own experiences with the candy, as well as seek advice from Ms. Green on how people can get their lovers' mojo motoring. Consumers can also send Ms. Green E-Valentine's to significant others and secret crushes and online "green smooches" from the lady herself.

What is it about The Green Ones®?

Legend has it The Green Ones® are an aphrodisiac; rumors of their special powers have been circulating since the '70s. In fact a certain perm-bearing early '80s rock star had it in his contract for three pounds of Green M&M'S® Chocolate Candies backstage for, uh, "inspiration." The Green Ones® have even made it into outer space. Green M&M'S® Chocolate Candies have been requested on 31 space shuttle flights.

The Lore of Green

The color green has a strong place in history, long associated with love and fertility. Green is also associated with energy, youth, growth, hope and new life. In the 15th century, green was the preferred color for wedding attire and the Celtic symbol of fertility was The Green Man. Today, green is considered an emotional stabilizer and pituitary stimulant.

About Ms. Green

Ms. Green joined the M&M'S® pack in 1997 as the first (and only) female spokescandy. She instantly captivated fans of the iconic candy with her luscious lips, slightly suggestive smile and white-hot go-go boots. Famous for her sometimes intimidating "I melt for no one" bravado, Ms. Green is turned on by simple candlelit dinners… in Paris, and isn't shy about promoting her beauty and special powers.

Other M&M posts on CandySnob

Holy sugar shock - Dunkin Donuts launches Milky Way Hot Chocolate and M&Ms Donuts
CandySnob checks out M&M 100 Calories Packs
Survival of the fittest M&Ms

Bob Wallace at Permalink | social bookmarking

January 10, 2008

Hershey’s layered cookies in Dallas stores

Pegasus News made a post today regarding the latest in the painfully long line of candy brand extensions - Hershey's layered cookies. As a candy lover and marketing professional, I am sick of the line extensions. I think they are ultimately very lazy marketing on the part of the CPG companies, and will ultimately erode their brands, which will leave them in a real pickle. There are three kinds of these cookies: Hershey's layered cookie = white cream; Reese's layered cookie = peanut butter; Heath layered cookie = toffee. These excepts from the article say it best:

While edible, these are, in the end, just second-rate Oreos. Except that they're very small; the actual cookie square isn't much bigger than a Triscuit.

They're almost identical to a cookie line that Hershey's introduced in 2005, except that those were coated in chocolate. These are not.

Read the post

Bob Wallace at Permalink | social bookmarking

January 5, 2008

Hershey's, Mars, Nestle and others in price-fixing investigation

The antitrust division of the US Department of Justice is looking into pricing by Hershey’s, Mars, Nestle, and some others who they think may be involved in price fixing to hedge against the high cost of milk. The Canadian authorities were on the case first about a month ago. As if the the big candy makers don't already have the deck stacked...

The full WSJ story is here.

From the WSJ Law Blog

Bob Wallace at Permalink | social bookmarking

January 2, 2008

Say "NO!" to chocolate without cocoa butter

Its blasphemy, really. Chocolate is meant to have cocoa butter in it. If you don't want to gain weight, don't eat as much. If global economic and political issues are causing prices to rise, we as consumers will have to suck it up and pay more. But we SHOULD NOT allow a main ingredient to chocolate to be replaced.

From "Chocolate Wars" in Conde' Nast Portfolio:
"There is a regulatory dustup over whether the traditional standards for making chocolate in the United States ought to be changed. It revolves around the question of whether a simple and elegant ingredient known as cocoa butter, which gives chocolate its creamy smoothness and texture, can be replaced, at least in part, by cheaper ingredients.
The disagreement involves the Food and Drug Administration, the federal arbiter of food standards, and has pitted mass candy manufacturers such as Hershey and Nestlé against smaller, higher-end chocolate makers such as 139-year-old Guittard Chocolateand See’s Candies...

Here’s the issue: For as long as chocolate has been made, it’s been smoothed out with the elixir called cocoa butter, an emulsified form of cacao that gives the finished product its silky texture. In the United States, the F.D.A. mandates that a product can’t legally be labeled as chocolate unless cocoa butter is part of the formula. But because of a drought and political violence in Ivory Coast, a major source for cacao beans, the price of cocoa butter has skyrocketed. This has prompted some of the major chocolate makers, Hershey among them, to lobby the F.D.A. by way of a trade-group petition for a change that would let them substitute such cheaper ingredients as vegetable oil and dried milk for cocoa butter and still call their products chocolate..."

Warren Buffet (owner of See's) said it best, "“If you’ve got recipes that people like, you don’t change them.”

Amen brother!

This is just more bullying by the big candy makers. We loveHershey's,Nestle,M&M/Marsand Cadbury...but they already dominate the grocery and convenience stores. They should not further squeeze the already tight margins of the higher end chocolate makers.

Check out Guittard Chocolates

See's Candies website

Read the whole article.

Read more about the Legislation.

Subscribe to Conde' Nast Portfolio

Bob Wallace at Permalink | social bookmarking

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