Remember when we covered the funny Cadbury ad featuring the drumming gorilla (Cadbury gets a gorilla for its spokesperson)? If not check it out, but there is a new installment as well, this time, no gorilla, and no candy actually, but airport vehicles racing. Doesn't that scream "CANDY!" to you???
If you've ever seen the Elf-yourself viral video from OfficeMax, you'll see the resemblance. But we're not here to give out creativity awards, we're just here to say we like Mr. T kicking some candy @#$ on behalf of Snickers!
The MarketingProfs blog has a thought-provoking post today regarding caffeinated candy, commenting on a Wall Street Journal article on the same topic.
"The candy industry is rolling out new sweets packed with more than just sugar. Buzz-inducing candy, spiked with caffeine and, often, vitamins, are the low-growth, $29 billion U.S. candy, gum and chocolate industry's answer to surging competition from energy drinks. And just like those beverages, the caffeine-infused candy often sports a controversial name that critics say evokes illegal drugs."
Candy Snob's not in the commentary business, at least when it comes to issues such as this, but the author asks some very interesting questions that you should check out if you're so inclined.
Facebook apps that allow users to give each other virtual gifts is not a new concept, things like flowers and even hot pretzels can be exchanged between friends. The Light Agency has now expanded on that idea with a Mars-branded widget that makes it possible to send real candy. The program is called "Celebrate." It was launched on Valentine's Day (smart), and it allows UK users of Facebook to choose from a range of Mars confectionery gifts from the Celebrate Sweet Shop online. Users select a friend, add a message and pay for the gift via PayPal tokens. The recipient gets a message requesting their mobile number. Then a Celebrate Voucher ID and gift details are sent to the recipient via text message. To get their gift, the recipient goes to one of 12,500+ PayPoint retailers and shows the Celebrate Voucher ID. Pretty slick if we do say so ourselves.
Any true Candy Snob would jump at the chance to add confectionery goodness to another area of their life. If you wear lip balm, you're in luck. on10 Cosmetics has released a line of vintage Hershey's inspired cosmetics - authentic Hershey's flavors without the guilt. They're all made in the USA with high quality organic and natural ingredients.
We're not huge video game folks here at Candy Snob, but the thought of a chocolate (and business) inspired video game certainly gets us interested. Chocolatier 2, as the name implies, is the second in the Chocolatier series, in which you help to run Baumeister Confections. In this new game, a mole is controlling Baumeister Confections and it's up to you to build a new empire from the ground up and take over Baumeister Confections. How? Well naturally through innovation and secret ingredients - the mainstays of the chocolate industry!
It is a sad day when a side-show freak gets positive attention and exposure from a massive company, yet still decides to take their pound of flesh. But such is the case with New York's "Naked Cowboy," the Times Square street performer who is suing Mars Inc. for $6 million over the use of his trademark look -- white underwear, cowboy boots and a hat -- by a blue M&M candy on a Times Square billboard.
"M&M" PHOTO CREDIT: Run Around Paris
"Naked Cowboy" PHOTO CREDIT: Internet